Creating Value in Healthcare
This highly instructive course is designed to orient learners to the most fundamental sources of value in healthcare. This course provides high level context on healthcare customers/stakeholders and the care continuum. Understanding at this high level is intended to enable industry to maximize the value their products or services provide, and hence establish the basis for solid industry positioning for a profitable long-term business model. By briefly examining examples of companies who have succeeded or failed in creating value, learners identify how to determine the value of their product.
Upon completion of this course, trainees will be able to correctly and successfully comprehend the concepts involved in creating value in healthcare, including:
- Benefit / Cost vs. Standard of Care
- Who the Stakeholders are in Healthcare: Patients, Providers, Payers
- The Continuum of Care: Access, Diagnose, Treat, Outcomes
After taking this course, learners may be expected to demonstrate knowledge by analyzing and evaluating their own company’s position, and to explore ways to increase the value they offer the healthcare marketplace.
This course is appropriate for personnel in all sizes of company, functional orientations and levels, with an emphasis on the Marketing function, in healthcare-related industry companies.
Although not necessarily required, experience in healthcare or the healthcare industry will help learners relate to the material.