Introduction to Digital Governance: A Four-Step Approach
In the medical device industry, control of your digital activities - including social media - is paramount to avoiding fines and ensuring that you have the proper strategies and structures in place to maximize commercial opportunities. This introductory course will outline a four-step approach that is easily implemented yet robust enough to help companies address the rapidly evolving Value+Risk equation that must drive online marketing and communication activities.
Upon completion of this course, trainees will be able to correctly and successfully:
- Comprehend a new approach to helping organizations gain control of their digital activities
- Recognize the importance of reducing the risk and increasing the value of their digital programs
- Identify potential gaps in their organization’s digital governance
- Foster greater digital engagement within their organization.
Introduction to Digital Governance’ is designed for anyone considering using online tools such as social media to inform target audiences about their company, increase internal or external engagement or promote their products while maintaining proper control of these activities. This could include people in Compliance, Legal, Marketing, Product Development/Management, Communications, Regulatory Affairs, Quality Assurance, Human Resources, and Training and Development.